Free PDF 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals, by Idris Mootee
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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals, by Idris Mootee
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Praise for 60-Minute Brand Strategist
"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world."
—Angela Ahrendts, CEO, Burberry
"Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society."
—Mauro Porcini, Chief Design Officer, PepsiCo Inc.
"Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!"
—Blair Christie, SVP and CMO, Cisco Systems, Inc.
"It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy."
—Eric Ryan, cofounder, Method Products, Inc.
This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.
60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.
- Sales Rank: #363404 in eBooks
- Published on: 2013-05-17
- Released on: 2013-05-17
- Format: Kindle eBook
About the Author
IDRIS MOOTEE is the CEO of Idea Couture, a global innovation firm with offices in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresights, and business model design through the application of Design Thinking.
Most helpful customer reviews
3 of 3 people found the following review helpful.
excellent. visual. informative. easy to digest.
By saage
this book breaks branding down to the basic level with glorious images (recommend hard copy not e-book for this one!). i really enjoyed the read and recommend highly! well done mr mootee! :)
1 of 1 people found the following review helpful.
An unique point of view
By Charles kwan
It is the book I read among those hundred of branding book, but at unique point of view. Most of the books are academic style. However, this book discuss branding in real world approach. You can apply the methods or theories raise by this book to your work instantly.
0 of 0 people found the following review helpful.
Accessible, entertaining and genuine
By Caroline L.
Mootee practices what he preaches. In this comprehensive yet concise read, he illustrates the what's, how's, and why's of branding in ways both inclusive and personable -- much like the methods addressed in the book. Despite being a complete neophyte to the field, grasping the concepts was easy and enjoyable. Culturally relevant and eye-opening, The 60 Minute Strategist is a staple on any bookshelf.
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